'Star Plus' Changes Its New Logo To Ruby Star

"Star Plus" changes its logo to ruby star at star parivaar awards 2010.Star Plus promise that "rishta wahi, soch nayi" its change over from traditional blue to a ruby star.

The CEO of star plus, uday Shankar is make announcement at a star less conference on Friday.The new logo is a ruby star which is feminine, strong, full of energy and life. The white swoosh, lit from within and represents inner strength and quest for fulfilment.

The new logo has been created by UK-based design firm Venture 3, used by News Corp. to rejuvenate some of its other TV platforms globally.The company has spent nearly 20 crore rupees to refresh its brand. Venture 3, a UK based company, has done the makeover and Ogilvy and Mather is channel's creative agency.

This new look of star plus will be supported by the new philosophy relevant to the viewers of new generation, this changing process has cost star India an estimated $4 million means Rs.18.72 crore.