Love Aaj Kal becomes superhit overseas

Love Aaj Kal Desi stormed the box office in North America and the United Kingdom, grossing over $ 2 million last weekend, and was the first Bollywood movies of the year. With $ 1.2 million opening in North America, the romantic comedy is the biggest hit of Saif Ali Khan, easily beat $ 1.5 million record for Omkara in the United Kingdom and North America three years ago.

Exhibitors in the United States say they are surprised that a film with Saif can be a giant dragon. The original estimate was for a $ 1 million to run in North America. But since the film's release approached the buzz kept growing.

Of music also caught on. Many cinemas have reported repeat business. It is a great film for Desi date crowds, exhibitors say.With Luck makes murky business due to poor oral, the public has waited for a positive film that could tug heart strings, they add.

"People are not in a frame of mind to see a movie just because it is glossy and smooth," says a transaction machine. "Even young audiences are traditional. They want to see a romantic film that has emotional weight. "

The bad publicity of luck led to the resolution on the second day of the weekend and the film with almost drowned grossed $ 225,000 on both sides of the Atlantic.
Love Aaj Kal directed by Imitaz Ali, was released by Eros on 106 screens in North America, a record for a movie Saif. This is the third film to the director who jab we met was a big hit two years ago. His first Socha Na THA received good reviews, but not fire up the box office.
The new movie is ready to make more money on the lucrative U.S. and British territories than the much hyped Kambakkht ishq, which in its $ 12 million financing plan was a far more luxurious film. The Akshay Kumar film ended its run in two areas with a good but not extraordinary $ 2.7 million.

Although Love Aaj Kal plumes with 50 percent in the next that happens with most Bollywood films from the country, its box office will be something to be envied for a long time. The much anticipated Kaminey, which is released 14 August would eat in Love Aaj Kal but its distributors are already shimmering with the box office smiling.